In 1939, the year Etourdissant by Jean Desprez was launched, the world was on the brink of profound change. Europe was descending into the chaos of World War II, marking a tumultuous period of uncertainty and shifting societal norms. Despite the looming conflict, the world of fashion and fragrance continued to thrive as an escape and expression of luxury and elegance.
Jean Desprez's choice of the name "Etourdissant" for his perfume carries significant meaning. "Etourdissant" is a French word that translates to "dazzling" or "bewildering" in English. It derives from the verb "étourdir," which means "to dazzle" or "to stun." This choice of name reflects a desire to capture attention and evoke a sense of awe and wonder, qualities highly sought after in a perfume during this glamorous era.
In the context of 1939, "Etourdissant" would have been a bold and evocative name for a perfume. It speaks directly to the desire for opulence and allure amidst the uncertainty of the times. Those who related to a perfume called "Etourdissant" would likely be individuals seeking escape from the harsh realities of war, drawn to the promise of luxury and the transformative power of fragrance.
