Jardanel by Jean Desprez was launched in 1938, a period marked by the looming shadows of World War II. The late 1930s were a time of both tension and transition, with Europe on the brink of conflict but still clinging to the vestiges of pre-war elegance and sophistication. In France, the era was characterized by a blend of anxiety and a desire for escapism. High society sought solace in art, fashion, and fragrance, cherishing the last moments of a world that would soon be irrevocably changed. Perfumes of this time often carried a sense of nostalgia, beauty, and a yearning for simpler, more idyllic times.
Jean Desprez, a master perfumer known for his exquisite creations, chose the name "Jardanel" for this particular fragrance. The name "Jardanel" is a combination of "jardin," the French word for garden, and "anel," which could be derived from the French word "aneler," meaning to entwine or encircle. Thus, "Jardanel" can be interpreted as "garden entwined" or "encircled garden." This evokes imagery of a lush, fragrant garden, a place of natural beauty and tranquility. The name is inherently French, carrying the elegance and sophistication associated with French gardens, known for their meticulously designed landscapes and rich floral displays.
Choosing "Jardanel" as the name for a perfume is particularly appropriate because gardens are often associated with a variety of enchanting scents. A garden is a place where nature's fragrances blend harmoniously, creating an olfactory experience that is both soothing and invigorating. The name suggests a perfume that captures the essence of a garden, with notes that might include floral, green, and earthy elements, reminiscent of blooming flowers, fresh leaves, and damp soil. This aligns with the trends of the time, where there was a strong appreciation for natural and fresh fragrances.
The target audience for a perfume named "Jardanel" in the late 1930s would likely have been women who appreciated the elegance and refinement of French culture. These women would have been drawn to the romantic and sophisticated connotations of a garden, finding comfort and pleasure in a scent that offered an escape to a serene, natural haven. In a world on the cusp of turmoil, the idea of a peaceful, beautiful garden would have been particularly appealing, evoking a sense of calm and stability.
The images and feelings evoked by the word "Jardanel" are those of serenity, beauty, and nature. One might envision a sun-drenched garden filled with a riot of colorful flowers, the gentle buzz of bees, and the soft rustling of leaves in the breeze. The scent would likely transport the wearer to this idyllic setting, offering a sensory escape from the harsh realities of the time. Feelings of joy, tranquility, and a connection to nature would be central to the experience of wearing Jardanel, making it a cherished addition to a woman's perfume collection.
When Jardanel was relaunched in 1944, the world was in the midst of World War II, a starkly different environment from its initial launch. However, the name and concept remained a poignant reminder of peace and beauty amidst chaos. The fragrance would have resonated deeply with those longing for a return to normalcy and the simple pleasures of life, such as the timeless beauty of a garden.
