In 1939, the year Jean Desprez launched the perfume "Shéhérazade," Europe was on the brink of World War II. The atmosphere was one of tension and uncertainty as countries prepared for conflict. Despite the looming war, the early 20th century was a time of fascination with exoticism and orientalism in Western culture. The 1930s saw a rise in interest in stories and themes from the Middle East, influenced by literature, art, and travel to distant lands.
Jean Desprez likely chose the name "Shéhérazade" for its evocative power and cultural resonance. Shéhérazade, the legendary Persian queen and storyteller from the collection of Middle Eastern folk tales known as "One Thousand and One Nights" (or Arabian Nights), symbolizes intrigue, allure, and storytelling prowess. Her tales of adventure, romance, and fantasy captivated audiences, making her a timeless symbol of exotic beauty and intelligence.
The term "Jardanel" isn't immediately recognizable as a word in any major language, suggesting it might be a unique or possibly stylized name created for the perfume's branding purposes.
"Shéhérazade" would be an apt name for a perfume in the context of the 1930s. It would have appealed to those who were enchanted by stories of the exotic East, seeking fragrances that transported them to distant lands of mystery and romance. The name conjures images of opulent palaces, shimmering silks, sultry nights filled with tales of love and adventure under starlit skies.
