- "Perfume should be kept in a cool place, out of the sunlight, and carefully sealed because heat, sunlight, and air are the three big enemies of fine perfume."
- "After a bottle of perfume has been opened, a three to four days supply should be put in an atomizer, and then the bottle should be sealed again."
- "When the atomizer is empty, rinse it clean with alcohol, dry it, then pour another four days supply into the atomizer . It takes lots of time I know, but it’s the only way to make sure the perfume is conserved perfectly."
- "Use it on the warm parts of the body, inside the clothes."
- "One should never mix two perfumes. If you own clothes with which you used Shalimar last week, these clothes have to be used with Shalimar for life!"